This project was a collaborative effort to craft a visually engaging zine designed to excite wholesale buyers about LifeStride’s upcoming season. The zine served as both a preview of the new collection and a celebration of key achievements from the previous season, including notable DTC growth, successful influencer activations, and the launch of innovative product technology.

As the lead designer, I partnered closely with our copywriter to ensure the visuals and messaging worked in harmony, creating a cohesive and compelling narrative. The project involved multiple rounds of reviews with team leads, where I incorporated feedback to refine layouts and enhance the overall design. The result was a dynamic and on-brand zine that effectively captured the essence of LifeStride’s evolving vision and market success.