Art direction for LifeStride’s blog, The LS Edit, and social media.
BEHIND THE DESIGN
For this project, I collaborated closely with the social media manager to ensure our concepts aligned seamlessly with trending social content and the brand's established social platforms. Additionally, I worked with the copywriter to guarantee that the final visuals complemented the messaging and enriched the storytelling.
The assets created for this project were part of Behind the Design, a blog series that takes consumers behind the scenes with our lead designers. These posts dive into the inspiration and key design choices behind some of our most popular shoes while offering styling tips directly from the experts.
This project was a hit, generating 2.6k site visits and $4.2k in total revenue YTD.
Photography by Izaiah Johnson
Videography by Dejuan Haynes
Styling by Claire Essner
Social Media
The behind-the-scenes video produced as part of the series outperformed expectations, driving 451% MORE ENGAGEMENT on social media compared to regular promotional posts.
451%
MORE ENGAGEMENT
How to Style Videos
2.6K SITE VISITS
$4.2K TOTAL REVENUE
As an extension of this project, I developed the creative vision for a series of How-To-Style videos featured in the Behind the Design blog posts. These videos highlight the versatility of each LifeStride shoe featured, bringing their functionality and style to life.
Each video captures an upbeat, slightly chaotic energy to reflect the model’s lively routine—balancing work, family, and social life—while seamlessly transitioning from day to night. To enhance relatability, I directed each scene using a mirror-like perspective, showcasing her confidence and polished yet accessible style. This approach resonated with our audience, emphasizing how LifeStride shoes effortlessly support their dynamic lifestyles.